Summer 2024 has been a significant period for Britain’s pubs, bars and restaurants, with major sporting events like Men’s Euro 2024, Wimbledon and the Paris Olympics contributing to an 11% rise in consumer spending compared to last summer.
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Almost half (46%) of Londoners have spent more time at pubs, bars and restaurants during Euro 2024, the first men’s summer football tournament since Covid-19 lockdowns, according to new research from payments company Dojo. Across the UK, nearly one in four (23%) have done the same.
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James Bayley looks at how the Euros look set to influence consumer spending patterns to the benefit of the UK trade.
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Recent findings from CGA by NIQ's latest BrandTrack survey indicate a significant interest in the upcoming Euro 2024 football tournament among British consumers, with nearly half (46%) planning to tune in. Among these viewers, two in five (40%) intend to watch matches in pubs and bars.
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Majestic has formed a partnership with on-demand courier specialist Gophr to enhance delivery services during the busy summer sports season. The collaboration will provide Majestic’s retail and on-trade customers with same-day deliveries across the UK.
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Weather has overtaken inflation as the primary driver of UK grocery sales growth in May, according to new data from NIQ. Total till sales at UK supermarkets grew by 3.3% for the four weeks ending 18 May 2024. This growth was fueled by shifts between wet and warm weather, which pushed value growth at supermarkets to 5.1%, a two-month high excluding Easter.
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As a summer of major fixtures looms, quality on-trade outlets are increasingly embracing lucrative shared viewing experiences, reports James Bayley.
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